4 Vogue Editors On Their Fashion Week Dos And Don’ts


What’s it like to navigate fashion month as an editor? Well, remember that scene in Mean Girls where Cady imagines the shopping mall as a desert watering hole surrounded by prowling beasts? I’m just kidding – sort of.

From dashing from show to show while juggling coffees, iPhones and handbags, and Haribo Tangfastics-fuelled pitstops (other brands are available), to surreptitious celeb snapping on the front row and watching street-style photographers almost getting hit by cars, it really is a wild ride. And that’s not to mention the menagerie of fashion folks that pound the pavements outside the venues: buyers in head-to-toe monochrome, the perfectly contoured celebs, tracksuit-clad Tiktokers and the battle-scarred old-timers who can recall the very first London Fashion Week (happy 40th birthday!)

It will come as no surprise that Vogue editors have honed their front row survival skills over the decades, and so are uniquely placed to give us the insider intel on what it takes to thrive in the fast-paced world of fashion week. I asked Laura Ingham, Eniola Dare, Laura Hawkins and Naomi Smart about everything from outfit planning and fashion week faux pas to their favourite outfits from the archive. Scroll down to see what they said.

Laura Ingham, deputy director global fashion network

How do you approach outfit planning for fashion week?

When planning for fashion week, my first step is to check the weather forecast. Unsurprisingly, navigating “90 per cent chance of rain” is more challenging than sunshine. Once I’m armed with the forecast and a show schedule (it’s always useful to know when you have late shows that run into drinks), I begin laying out one look per day. February shows are typically easier to plan for as I follow the simple style equation: a great coat plus a strong (comfortable) shoe equals a fashion week-friendly outfit.

What’s your favourite outfit from the archive?

There’s something about denim-on-denim which I love. It’s easy, comfortable and you look polished without feeling like you’re making too much effort.

What’s your biggest fashion week faux pas?

I’ve made the mistake of choosing uncomfortable shoes more than once. Now, I always carry trainers with me for a quick change if I need to run between shows.

What are the fashion week staples you can’t live without?

Ray-Ban Wayfarers, a stack of box-fresh Uniqlo white T-shirts, a Raey tailored jacket, boyfriend jeans and an oversized, floor-skimming coat.

Shop Laura’s look


Exaggerated-Shoulder Wool-Blend Tux Blazer


Crew Neck Short Sleeved T-Shirt


Polarized Classic Wayfarer Sunglasses

The Row

Eglitta Mid-Rise Straight-Leg Jeans

Eniola Dare, fashion editor

How do you approach outfit planning for fashion week?

To be fair, I am quite disorganised when it comes to outfit planning – I tend to keep it comfy and minimal.

What’s your favourite outfit from the archive?

I would say my favourite look was a Balenciaga denim dress that I wore with Margiela Tabi boots

What are the fashion week staples you can’t live without?

A classic coat with some fabulous but, most importantly, comfortable shoes.

Shop Eni’s look

Naomi Smart, commerce director

Naomi Smart. Jonathan Daniel Pryce

How do you approach outfit planning for fashion week?

For better or worse, I’ve never been a “lay your outfits on the bed” kind of gal. I tend to plan what I’m going to wear the morning of; my “planning” basically consists of making sure all my basic layers (white tees, polo necks, track tops) are steamed and ready to be swiped up when I’m running out the door.

What’s your favourite outfit from the archive?

I remember wearing a full monochrome look – baggy, shiny leather trousers, a ribbed cream top and black heels (Amina Muaddi mules that were so comfy I wore them for 12 hours) – and I love this approach. It’s a good style mantra to live by generally I think: when in doubt just do monochrome!

What’s your biggest fashion week faux pas?

Trying too hard.

What are the fashion week staples you can’t live without?

There’s usually a carousel of denim, tailoring and sportswear. Think: baggy track trousers, blazers and bomber jackets. A statement coat never goes amiss – you can be really simple and easy with a vest and jeans beneath and then throw on a killer coat and you look instantly done. Shoes wise, I’ll be rotating simple Toteme thong sandals, classic Timberland boots (I’m loving their vintage boat shoes, too), and Martine Rose’s latest lace-ups for Clarks. And never forgot a pair of sunglasses – Laura Ingham has taught me that.

Shop Naomi’s look


Alpha Industries Bomber Jacket


Premium 6-Inch Waterproof Boots


Black Adidas Lined Tracksuit Trousers

Laura Hawkins, acting European associate fashion features director

How do you approach outfit planning for fashion week?

There is usually a panic on the morning of the first show, but I’ve now learnt after years of practice that jeans and a great jacket or a coat, flats and a pair of sunnies go a long way. The biggest rule, really, is to look like yourself.

What’s your favourite outfit from the archive?

I borrowed two Molly Goddard skirts last season for London Fashion Week, both with the same A-line silhouette and featuring balletic ribbon details, one navy and one pink. It made dressing so easy because I essentially just wore two similar iterations of the same outfit every day, pairing the skirt with an oversized Supriya Lele leather jacket and a jumper, Alaïa ballet flats or Birkenstocks.

What’s your biggest fashion week faux pas?

Always always always heels. DON’T DO IT!

What are the fashion week staples you can’t live without?


Shop Laura’s look


Pure Cashmere Turtleneck Jumper


Crystal-Embellished Ballet Flats


’80s Leather Biker Jacket

Molly Goddard

Serena Striped Cotton-Velvet Midi-Skirt

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